COOKIE POLICY
We use cookies and similar technologies (e.g. pixel tags, logs, and beacons) on our website and mobile apps and in our communications. In this policy and in our Privacy Policy we simply use the term “cookie” to describe them all.
Below you can read more about the cookies we use and find guidance of how to deny and deactivate/delete cookies.
Some of the cookies we use collect personal data. Please read about how we process personal data in our Privacy Policy
We may, in our sole discretion, change this Cookie Policy from time to time. Any and all changes to it will be reflected here and the date of the version will be stated at the top of this Cookie Policy.
WHAT ARE COOKIES?
A cookie is a small data file that is attached to your computer's hard drive, smartphone or other IT equipment. It enables your device/IP address to be recognised and information to be collected and stored, including regarding the device characteristics, operating system version, language preferences, pages you visit, the choices you make and the functions you implement on the site. We use our own cookies as well as third-party cookies. A third-party cookie is a cookie which is created and placed by external partners, e.g. partners that provide content for our websites and apps, suppliers of some of our functions on the websites, apps and communications, or programmes that we use for analysis and marketing and advertising. Through the third party cookies, these external partners may collect personal data such as your personal identifiers (e.g., IP address), device characteristics, operating system version, language preferences, and information about your Internet browsing behavior over time on our site and across other websites, apps and devices that use those same partners. We and our partners use cookies that expire once you close your browser (called session cookies) as well as cookies that stay on your device until you delete them or they expire (called persistent cookies).
WHY WE USE COOKIES
We and our external partners use cookies for tracking you and your behaviour on our website and mobile apps, our communications, social media platforms and other third party websites in order for us to give you a better user experience on our website and mobile apps and when receiving and reading our communications and to remember the choices you are making when using them, for example your choice of country. We also use cookies to constantly improve the content and functions you encounter on our website and mobile apps and in our communications, and for fraud prevention and other data security purposes. We furthermore use cookies to target our marketing and advertising so that it matches your interests and to generate statistics regarding use of our websites, mobile apps, and communications. Overall, our cookies can be divided into these three categories: (1) functional cookies, (2) analytical cookies and (3) marketing cookies. Functional cookies, including strictly necessary cookies Functional cookies help the site and mobile apps work better. We use these cookies to temporarily save information from your session (website visit), e.g. saving items you added to your basket or remembering what you added into a form. Some of the functional cookies are necessary cookies. This means that these cookies are necessary to make the website work. You cannot deny or disable cookies qualifying as strictly necessary cookies. If you do not want strictly necessary cookies to collect information from you, please do not use the site or mobile applications.
Analytical cookies
Analytical cookies allow us to measure the performance of our website, mobile apps, communications, and social media profiles by recognizing and counting number of visitors and by seeing which products our visitors view and are interested in or which marketing campaigns/activities they engage with. This helps us to improve and develop the services and products we offer our customers and our marketing and advertising initiatives. Through these analytical cookies we also register from which page our visitors came to our websites, and our visitors’ browsing on our sites and mobile apps, e.g. when and how long our sites, mobile apps, and communications were visited, what functionalities were used and what products were viewed. All this information is only used on an aggregated level, meaning that it cannot be directly linked to you. We currently use Google Analytics to collect and process certain website usage data. To learn more about Google Analytics and how to opt out, please visit www.google.com/policies/privacy/partners/.
Marketing cookies
On our websites, mobile apps, and communications you will see recommendations and promotions and we may also provide advertisements and marketing activities/campaigns on other websites and social media networks. In order to keep these recommendations, promotions and advertisements relevant for you, we and our partners use marketing cookies. The marketing cookies we use collect information about your browsing behavior, e.g. which products you have shown interest in on our websites, mobile apps, and communications and other websites, which marketing campaigns/activities you engage in as well your device ID and approximate, imprecise location based on your IP address. This information may be combined with information related to your order history, past correspondence, and profile information as well as with other information which you have provided to our advertising partners or which they have collected themselves. We also use cookies to track your journey to other websites in order to present you with ads on such websites. We use that information to personalize the ads shown to you.
COOKIE CONSENT
When you visit our website and mobile app(s) for the first time you are asked to provide your consent to cookies being placed on your device. You can customize your cookie settings so only some of the above categories of cookies are placed on your device. You can also choose to deny all cookies except for necessary cookies which are cookies that are necessary for the website to work properly. You should be aware that if you choose to deactivate/deny certain cookies, we cannot give you the best possible user experience on our website as there may be services and functions that you cannot use because they require cookies to remember the choices you are making. At all times you are able to withdraw your consent or amend your cookie settings.
LINKS TO OTHER WEBSITES
If you use a link from our websites to a third party's website, you should be aware that cookies may also be used on such third party websites which are not covered by this policy. We encourage you to examine such websites' cookie policies.
HOW TO DELETE AND AVOID COOKIES
You can delete existing cookies on your device and generally deactivate the use of cookies by following the guide below.
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